E-commerce
ECOMMERCE |
There was a time when mankind was doing business
in exchanging goods with goods called the barter system. In this system, both
parties brought their products/material to each other and agreed to exchange on
some weightage. But with the advent of money, this system was eradicated. Then
people started their businesses in exchange for money. It revolutionized the
world and provided ease in doing business. In this system, one can simply put
some notes in his pocket and can buy anything from the bazaar according to his
desire. This is also called the traditional business style. From the last decade, another type of business gives great competition to a traditional
business style named itself E-business or E-commerce. In this system, you simply
open up your laptop or pick up your mobile phone and order anything from any
corner of the world through the internet.
E-Commerce has six types of business models.
Types of E-COMMERCE |
1. B2B (Business to Business):
In
this e-commerce business model, generally, buyers and sellers are both
companies. One sells its goods and the other resell goods to end-users via digital
means. Sometimes, the end-user is the buyer but in most cases, another company
buys goods and sells them to end-users.
2. B2C (Business to Consumer):
In
this business model, the relationship between the seller and the final consumer is
established. Such a relationship is more dynamic and easy, but also more
sporadic or discontinued. With the advent of the internet and e-commerce, this
model got attention in the world like jungle fire and there are many online
malls and stores e.g. Amazon, Flipkart, etc. which sell goods like shoes, books,
computers, cosmetics, and many more. People felt it easier to buy things as
compared to traditional business style as you can buy things on cheaper things
without jeopardizing as well as quick order placement and delivery. Before
placing an order to the seller, the buyer got much information about the
product by reading content available on the web about the product.
3. C2C (consumer to consumer):
In
this model of E-Commerce, a consumer sells his used goods or services to other
consumers using digital means. These transactions are usually done on the
platforms provided by a third party like Olx, eBay, or quicker, etc.
4. C2B (Consumer to Business):
This
model is a reversal of B2C (business to consumer). It provides an opportunity
to consumers to sell their goods/services to different companies. It is a
crowdsourcing-based project, in which a group of different people bid for a
project or order placed nature of which may be logo design, photography,
images, media, and design elements by the company.
Upwork
and Fiverr are the innovators in this model by helping different companies hire
freelancers.
This
platform empowers the consumers in the price of their goods/services. Recent
innovators actively used this model of e-commerce to connect companies with
social media influencers to market their products.
5. B2A (Business to Administrator):
This
kind of model encompasses all electronic trade happening between companies and
public administration i.e. government by enabling the exchange of trade via central
websites. It involves a vast variety of services like social security, land
record, revenue record handling, employment, and legal documentation, etc. The
scope of this model has been
enhanced
in recent years by investments made by e-government.
6. C2A (Consumer to Administration):
In
this e-commerce model, all electronic transactions happening between public
administration and consumers are encompassed.
Examples
of such models are as following:
·
Education
·
Tax filing
·
Health
·
Social security
In
both models C2A and B2A, the government provides necessary services to citizens
by modern communication ways and technology to enhance efficiency and easy
stability.
Why E-Commerce:
When we have a traditional method of business,
in which we simply walk towards the market and buy goods or services, one
thinks, why are we adopting e-commerce nowadays?
The main advantage of e-commerce over the traditional business, one can easily access the global market without making
large investments. It offers zero geographical limits. You can choose any
product around the globe, compare it with other suppliers regardless of their
location and place an order from any corner of the world.
E-commerce shortens the distance between
supplier and consumer resulting in improvement in product quality and
competitiveness for companies. Stores from all over the world are virtually
open 24/7.
Fair price or cost reduction is another
advantage of e-commerce. The more trivial the process of business is, the more
are the chances of business success, providing a significant reduction in
transactional costs and hence reduced prices will be charged to
customers.
So far, we have discussed e-commerce, its
different types, and the reasons behind the advancement of e-commerce nowadays. One
can easily understand and make up his mind for quick promotion of his
business or getting goods or services at a cheaper rate and better quality
compared with traditional markets.
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