4 Ways Digital Marketing can Benefit FMCG Brands

 

Consumers are now more exposed to phone and laptop screens than to traditional media such as TV, newspapers, and billboards. An increasing number of consumers prefer to buy FMCG (Fast-Moving Consumer Goods) products online rather than visit a physical store. According to a research report by Google and Bain and Co. $ 11 billion, or two-thirds of total beauty and hygiene products sales, will impact online marketing. In today's digital age, a strong, funnel-driven digital marketing strategy is essential for FMCG brands.

Adapting 4P to Digital Marketing

Digital Marketing for FMCG organizations doesn't mean resigning the attempted and tried 4Ps that have been the sacred goal of promoting for quite a long time. Instead, it is all about refining the marketing mix of FMCG products to bring them into the current era. Digital marketing trends in FMCG allow marketers not only to capture the consumer at the final stage of the purchase but also to establish a relationship with him from the very beginning, which was not possible before. This requires marketers to formulate a holistic digital FMCG strategy in order not only to influence consumers but also to interact with them personally.

How Digital Marketing can benefit FMCG Brands

Incorporating a strong digital marketing strategy into your overall marketing mix offers brands many clear benefits.

1. It helps to distinguish your brand

The FMCG sector is characterized by a great variety of similar products that offer consumers a wide choice. One of the greatest benefits of having an effective digital marketing strategy is that it helps brands create a unique brand identity. This helps consumers form a strong reputation for the brand, which will ultimately influence their purchasing decision.

2. Provides an innovative way to showcase your brand

In traditional marketing for FMCG, product display has been recognized as one of the most important factors influencing purchasing decisions. Consumers are visual beings, so the more attractive your packaging is, the more likely it is to be noticed by them. Similarly, digital marketing for FMCG companies can be viewed as a virtual shelf display. It is even more effective than the physical display as it helps you reach your specific target audience making your overall marketing strategy more profitable. This is made possible by the awareness of the highest awareness that can influence purchasing decisions. Like physical shelves, digital marketing also enables contextual product positioning. With tools like AdWords Smart Display, you can showcase your products while consumers browse through similar categories. For example, if you are a skincare brand, you might show your ad alongside the beauty blogs your customers are browsing.

Oftentimes, your own product website is one of the best ways to showcase your brand because you have complete control over how users use it.

3. It allows you to gain visibility into consumers and increase your return on investment

One of the biggest advantages of digital marketing over traditional marketing is that it helps you keep track of every aspect of your marketing efforts. FMCG brands spend large sums on billboards, TV commercials, press, radio, and other advertisements. However, the effects of these campaigns are very difficult to measure effectively. While speculative data can be obtained, there is no way to come to definite conclusions.

Digital marketing, on the other hand, assists you with following and measuring each part of your mission. With analytics, brands can recover information about impressions, clicks, conversions, and more. It also allows you to find out which ad prompted the consumer to buy. Advanced analytics can even allow you to get detailed information about your consumers. This can help you create campaigns and content that will actually appeal to your target audience. Easy to track digital marketing offers, FMCG brands can refine their systems and make them more productive.

4. From this point on, the use of mobile devices will increase

Offline purchases may still account for the majority of FMCG sales, but the future lies with mobile phones. Mobile phones and high-speed, affordable internet reached almost every part of the Indian audience. A significant proportion of Indian consumers buy FMCG products online through various applications, and the number is only set to grow. Digital marketing trends in the FMCG industry need to keep pace with the growing number of customers who prefer to shop online.